The goal of a website should be to promote the awareness of:
- Your products
- Your business
- Your cause
The best way to increase your websites visibility is to optimize it
to appear highly ranked on the various search engines. While the complex
algorithms used are universally unknown, there are several key steps
which can greatly help to improve your SERP(Search
Engine Results Pages).
Page Ranking, keyword density and placement,
relevance, and content are important factors.
While page ranking is an important factor in the
equation some give it too much weight in the equation.
Page ranking myths unfolded is a
good page to visit to learn more.